Website guide
Greets visitors, answers your approved FAQs and points people to the right next step.
Your own custom AI assistants
A helpful guide for your website or your team, built around your business. It answers from information you approve, asks one question at a time and brings in a real person when it matters.
Answers from approved info
Always says it is AI
Hands off to a person
Assistants we build
Every assistant is scoped to one clear job, and the platform is picked to fit your business.
Lead assistant
Asks a few useful questions, then sends qualified leads to the right person or CRM stage.
FAQ assistant
Answers the questions your team hears every day, using only what you have approved.
Booking assistant
Explains your services, checks the times you approve and helps visitors request a meeting.
SEO helper
Reviews your content, drafts page titles and briefs and flags issues for a person to approve.
Custom workflow bot
Supports one specific workflow using approved data, permissions and a clear fallback plan.
Your brand, not ours
Your assistant uses your name, your colors and your voice, not Sprout's.
Built with guardrails
Each assistant has clear limits, a person to hand off to and a knowledge base you approve and keep up to date.
What a good assistant does
An assistant represents your business, so it has to earn trust. These rules come standard.
Always
Every assistant we build is honest, clear and easy to talk to.
- Introduces itself as an AI assistant
- Answers only from your approved information
- Asks one question at a time
- Asks before saving anyone's contact details
- Brings in a real person when it should
Never
Some things are off limits, no matter what a visitor asks.
- Makes up prices, availability or results
- Guarantees search rankings
- Publishes content without a person's approval
- Sends important messages without a human check
- Pushes visitors with sales pressure
See one in action
Sprout, the little guy in the corner, is BuildSprout's own website guide and the starting point for the assistants we build for clients.
Chat with Sprout- Approved knowledge
Your assistant answers from a knowledge base you approve and can update.
- Human handoff
When a question needs a person, it says so and routes the visitor to your team.
- Privacy first
It asks only for what is needed and explains why before saving anything.
- Tested conversations
We test real questions, odd questions and the moments it should hand off.
- Your voice
Warm, clear and on brand, so it sounds like your business.
- Keeps improving
Ongoing updates to answers and flows, as agreed.
How an assistant gets built
We start with the questions your customers actually ask, then build and test from there.
- Discover
Your goals, customers, tools and what is not working.
Read more - Audit
A close look at your current site and systems.
Read more - Map
A plan for what to keep, rebuild, connect or automate.
Read more - Build
Design and code, plus any approved integrations.
Read more - Test
Phones, forms and notifications, checked for real.
Read more - Handoff
Notes, training and a list of next steps.
Read more
Common questions about AI assistants
Straight answers about website assistants, lead bots and how they work with your team.
Have a different question? Sprout can help, or point you to a real person.
Ask SproutWill the assistant pretend to be a person?
No. Every assistant introduces itself as an AI assistant and offers a real person when it is unsure or when the visitor asks.
Where does it get its answers?
From a knowledge base of information you approve, like your services, policies and FAQs. If it does not know, it says so instead of guessing.
Can it collect leads?
Yes. A lead assistant can ask a few useful questions and send the details to the right person or CRM stage, but only after the visitor agrees to share them.
Can it book appointments?
A booking assistant can explain your services, check the times you approve and help visitors request or schedule a meeting.
Does it have to be called Sprout?
No. Sprout is BuildSprout's own guide. Your assistant uses your business's name and brand.
How much does a custom assistant cost?
Pricing depends on what the assistant needs to do and which tools it connects to, so it is scoped for each business. Send a project request and a real person will follow up with you.
Pairs well with an assistant
An assistant is only as good as the website and tools behind it.